Client Overview:
Founded by Malavika Rajkotia in 1989, Rajkotia Associates is a premier, multi-disciplinary law firm with a stronghold in divorce and family law. The firm is widely recognized for its adept handling of cases in the Supreme Court of India, the Delhi High Court, and various district courts across Delhi and Gurgaon. Known for providing dedicated legal services in complex family law matters, Rajkotia Associates has a distinguished team of legal professionals who specialise in a wide range of practice areas.
Project Scope:
This project aimed to enhance the online visibility and user experience of Rajkotia Associates’ website (https://rajkotiaassociates.in/), emphasising a high degree of professionalism and easy navigation for clients seeking legal expertise. The website needed to showcase the firm’s wide-ranging legal practice areas, provide insights into its team, host a blog section, and highlight notable media coverage. Core components included sections on “About Us,” “Our Practice Areas,” and a “Contact Us” page with map integration for ease of client access.
Key Goals and Objectives:
- Updated Visual Design and Theme: Modernise the layout to reflect the firm’s professionalism and authority.
- Our Practice Areas Section: Structure and optimise a dedicated section that highlights the comprehensive range of legal services provided.
- Team Showcase and Expertise: Effectively present each team member’s qualifications and expertise.
- Blog Integration: Implement a blog for legal insights to establish thought leadership and improve SEO.
- Dedicated Section on Malavika Rajkotia: Emphasise the founder’s contributions to family law and legal advocacy.
- Media and Newspaper Articles: Showcase prominent media features and press articles.
- Contact Page with Map Location: Integrate a map to facilitate easy navigation for clients seeking consultations.
Solutions Implemented:
- Visual and Theme Customization: The website was revamped with a sleek, modern theme tailored to convey professionalism while ensuring optimal functionality. The design was adjusted to create an intuitive user experience, with visually distinct sections for practice areas, team details, and media coverage.
- Our Practice Areas Section: To clearly define the breadth of Rajkotia Associates’ expertise, a dedicated “Our Practice Areas” section was designed. Each practice area was introduced in detail, showcasing the firm’s capabilities in handling diverse and complex legal matters. This section covers:
- Family Law
- Divorce
- Custody
- Financial Remedies
- Domestic Violence
- Criminal Law Aspects of Family Law
- Property & Civil Litigation
- Succession and Inheritance
- Estate Planning
- International Child Custody
- Probate
- Environmental Law
(Each area description highlights the firm’s specialised skills, reflecting the comprehensive legal support provided to clients across these areas).
- Team Showcase: A structured team section was created to present individual associate profiles, qualifications, and areas of expertise. Each member’s profile is optimised to communicate professionalism and build client trust in the firm’s legal team.
- Blog Section: A dedicated blog section was added to the website to facilitate the sharing of Rajkotia Associates’ legal insights, updates, and analysis on relevant cases. This not only provides clients with valuable information but also supports SEO efforts, driving organic traffic and enhancing the firm’s digital footprint.
- About Malavika Rajkotia: The “About Us” section highlights Malavika Rajkotia’s legacy in the legal domain, detailing her journey and contributions to family law in India. This content helps establish a personal connection with visitors while underscoring the firm’s foundational values and commitment to client advocacy.
- Media and Newspaper Articles Display: A section for media coverage was added to feature notable articles and press releases, enhancing the firm’s credibility by displaying its recognition in national newspapers. Each article is visually arranged, allowing visitors to engage with Rajkotia Associates’ prominent media presence.
- Contact Page with Map Integration: The “Contact Us” page was optimised to include essential contact details, an inquiry form, and an interactive Google Maps location to help clients easily locate the firm’s office.
Results and Impact:
Following the website updates, Rajkotia Associates experienced an improvement in client engagement, with a more streamlined and professional site layout that appeals to their high-profile clientele. The updated “Practice Areas” section provided clients with clear, easy-to-find information about the services offered, helping potential clients quickly assess the firm’s suitability for their needs. Additionally, the blog has established the firm as a thought leader, contributing to increased organic traffic and greater visibility within the legal community.
Conclusion:
This project achieved its objective of elevating Rajkotia Associates’ digital presence through a refined and sophisticated website design. By spotlighting its comprehensive practice areas and dedicated legal team, the firm is now better positioned to attract clients and communicate its expertise effectively. The combination of optimised layout, targeted content, and SEO-driven features have collectively empowered Rajkotia Associates to maintain a competitive edge in the digital landscape of legal services.